We spoke to the top Vine creators on the planet to ask them for their Vine predictions for the next 12 months:
“I think at this point Vine is here to stay. I see more and more
opportunities coming from it for the people who have already established
a presence on the platform, and I see opportunities for a lot of new
talent to be discovered. What’s cool about Vine is that there is new
talent emerging every moment. I’m excited for everyone.”
“Tools like Vine are going to keep changing more and more lives. We
are going to see the birth of internet stars on a daily basis. More and
more industries are about to be shaken by 16-year-olds with a smartphone
– and that’s a really beautiful thing.”
“Vine has helped make stop-motion animation popular again, especially
branded content. And I believe this trend will continue to be developed
and pushed more frequently in 2015 – not only as a great way of telling
stories, but as a cost effective way to do so.
“Stop-motion animation has this hipster DIY creative aspect that
creates a lo-fi production value (which makes it interesting to brands).
It also helps that our mobile devices are so important these days. So
much so, I would argue they are now our “First Screen”, rather than TV,
especially with the way ad revenues are being allocated for influencer
advertising or native campaigns. Vine will continue to grow and change
to reflect this trend.”
“A new wave of creative Viners will start to emerge and get noticed
for their talent. This is because you will see many of the familiar
faces from Vine begin to break out into other mediums like television
and other digital platforms like YouTube, Amazon, Hulu, and Netflix.
The viewership on Vine has been big enough for many of the Vine
creators to create their own shows, jumpstart their acting careers and
allow them to make vining a full-time job. #BestJobEver ”
“I predict Vine will introduce some sort of video reply mechanism. It
could be as simple as YouTube’s old video reply system, where the
original poster could select 3 videos to display as official replies.
“Why should this happen? Because I suspect revining has dramatically
tapered off, especially among users with large accounts (understandable
since they’re of actual monetary value). But this has the negative
effect of cloistering users and preventing new content from popping into
people’s streams. Allowing popular users to select video replies,
however, would be a good workaround. It would help new users get seen
without making larger accounts give away important real estate on their
timelines.
“Furthermore, video replies could be the key to getting brands to use
Vine as an important conversation platform (as opposed to just a
content hosting service, which is becoming more and more the case). I
think brands would take advantage of replies to start structuring better
community response campaigns, which would in turn make Vine a platform
on which they would focus more attention instead of just using Vines on
Twitter and Facebook. This would be a win-win: brands would be able to
maximize Vine’s vibrant community of users and Vine would get brands to
focus more on engaging within the app.”
“We’ve seen branded content grow significantly, especially in the
last year. I find it surprising that an official advertising platform
hasn’t been launched yet, where brands have the option to run campaigns
via ‘sponsored Vines’. Vine or Twitter may just be waiting for the right
timing, but it’s likely this feature will be introduced sooner or
later.”
“My prediction comes from how heavily the channels are being curated.
It would seem that Vine has decided which category established Viners
can all post in, for example, I can only post in the Art channel, I am
invisible in DIY or Style. Many comedians are stuck either in Comedy or
Family. Based on that, I think Vine wants to make sure it is not only a
place known for Comedy and rightfully so. There are a lot of talented
people on the app outside of comedy that can sometimes have trouble
being seen, that get hidden under the popular comedians in every
channel.
“My prediction is they will spend more time finding talented people
for the different categories, who will become the leaders on the app in
their specific interests. People who make only food videos for the food
channel, talented musicians and dancers for music and dance, and Fashion
vloggers for the style channel. I think they really want to create more
communities and show the full scope of who can enjoy Vine.”
“Is Vine going to be a mobile YouTube? That question will asked more
and more this year, as, unlike previous years, in 2015 the challenge
will not be about technical execution, but more about mastering the art
of short storytelling.
“Because it’s only 6 seconds, people can always create new ideas and
deliver original concepts on Vine. Visual effects and stop-motion will
become more advanced, but less challenging and will really enhance the
storytelling. If the story is weak, viewers will ignore the technical
aspects. But I believe there will be more trends to come as the medium
evolves still.”
“Brands are increasingly asking me to make a set of Vines for a
campaign, because they’re seeing the value in the new platform. There’s
definitely more consideration of end-to-end campaigns than one-off
content hits, and I think this is smart. I’m also seeing an increase in
brands asking Viners to post content on their own channels to utilize
their engaged audiences. However, this reinforces the importance of
matching the right brand and audience with the right content creator.”
“I think there’s going to be an explosion of functionality, including
updated camera with support for single frame capture (stop motion),
slow motion, time lapse, and a new Selfie-stick Mode (!) – delayed
recording while you arrange the stick and get the perfect angle!”
“As a brand consultant, I primarily view the future of Vine from a
commercial perspective. I’m impressed with how many brands have already
embraced the platform and learned how to leverage its features. Over the
next 12 months, I envision more businesses adopting the unique value
that Vine offers in content delivery, and implementing it into their
holistic social strategy. My hope is that brands will begin to act more
like users, and less like advertisers.
“Micro video can be such a powerful engagement tool when used
properly. 2015 has already started to yield a significant uptick in
brands truly understanding the potential. I often categorize Vine posts
into 3 categories…the 3Es of Engagement: 1. Entertaining 2. Educating
3. Enlightening. If a brand can utilize social video to do any one of
those three, then it will be extremely effective in delighting their
audience.”
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